NICK ROSENEHIM
FOUNDER OF ONEDROP
I have worked as a performance-based digital marketer for over 10 years. In that time I’ve put in more than 20,000 hours, tested hundreds of growth models, spent hundreds of millions of dollars, and worked with over 125 companies around the world. At this point in my career, I now feel called to use the wisdom that I’ve gained to help guide companies and entrepreneurs toward actualizing their vision with ease and clarity.
BUSINESS VALUES
PEOPLE-CENTRIC
This is true for both clients and people I hire. I am fundamentally here to serve. The work becomes meaningless if I make it about me. It’s about helping good-intentioned people push meaningful products and services into a world that desperately needs them. I offer commission-based models because I will not accept checks at the expense of someone’s livelihood. I believe in winning together. I listen to and take care of the people who work for me and those we serve. There is no room for toxic behavior nor managing from place of fear and scarcity.
RADICAL INTEGRITY AND FULL TRANSPARENCY
As experts, we understand the importance of taking full responsibility for the growth process. This means providing honest feedback and access to all data. It also includes ethical business practices and frequent situational analysis so clients know there is a plan of action to address a wide range of marketing scenarios. I very much see the growth process as a collaborative one. That starts with me leading in a manner that makes the client feel seen and cared about. From there, I invite them to be part of the marketing process to whatever extent they feel called.
CORE GROWTH PILLARS
ROOTED IN SIMPLICITY AND BUILT TO LAST
I don’t blindly spend clients’ money until I crack the code to growth. Clients deserve to know that their budget is being used responsibly. That means allocating the resources in a way that minimizes risk during the process of uncovering pathways to growth. Once reliable growth pathways are validated, the scaling process begins.
HARMONIZE DATA AND INTUITION
Data is useful but inherently limited. Many agencies struggle to help clients because they try to solve all problems through data-driven solutions - this can lead to false conclusions and misdirected iterations. By learning to quiet the mind, answers and growth pathways are revealed in a way that would not otherwise be accessible.
CASE STUDIES
ATHLETIC APPAREL BRAND
KEY TAKEAWAY
Performance marketing is not about claiming crazy numbers. It’s about creating reliable processes that consistently move graphs up and to the right.
SYSTEMATICALLY SCALING BOTH REVENUE AND ROAS WITH
CORE RESULTS
We took an Outdoor apparel brand from $45k in online revenue in 2019, to over 4M by the end of 2024
Context & Depth
When we partnered with a small outdoor apparel brand in 2019, their online revenue stood at just $45,000. By the end of 2024, we had scaled that figure to over $4 million. This wasn’t luck or a one-off viral hit—it was the result of a disciplined system we built and executed over five years.
We didn’t rely on shortcuts or growth hacks. Instead, we committed to a systematic approach of continuous micro-optimizations. Across three years, we implemented over 50,000 individual adjustments—each one small on its own, but collectively transformative. By engaging deeply with every detail of the customer journey, campaign performance, and product experience, we built a foundation that turned fragile growth into sustainable momentum.
Trend Insight
Our work reflects a broader shift in how brands scale online. The age of quick hacks is over—rising ad costs, changing algorithms, and saturated markets have made them unreliable. The future belongs to those who engineer resilience. We saw this early, which is why we built systems that blended human discernment with algorithmic guardrails, ensuring growth was predictable and scalable rather than reactive.
Pattern Recognition
Working across multiple industries, we’ve seen a repeating pattern: companies that scale on a single growth lever inevitably plateau. What separates the long-term winners is their willingness to build systems of attention—layered frameworks that combine automation, optimization, and continuous testing.
With this brand, we applied the same principles we’ve refined across dozens of clients:
Deep Engagement: 50,000 micro-adjustments executed with discipline.
Sensible Automation: Over 100 layered “if-then” rules to manage ad spend and amplify performance.
Product Page Optimization: A/B testing every conversion point, allocating budget to proven winners while improving weaker pages.
Clarity & Authority
Our approach demonstrates a key truth: growth is engineered, not guessed. By combining deep engagement, sensible automation, and product page optimization, we turned a $45K operation into a $4M revenue channel in under five years.
This isn’t theory—it’s the exact playbook we executed, and it’s repeatable.
Forward Lens
This case signals the future of growth strategy. The brands that win won’t be the ones chasing the next shiny hack. They’ll be the ones willing to build robust, systemized frameworks that combine automation with human intelligence, and micro-detail with long-term vision.
We proved it with this outdoor apparel brand—and it’s the same system we continue to apply for forward-looking companies who want growth that lasts.
INTERIOR DESIGN BRAND
KEY TAKEAWAY
Take the time to really listen to owners. Their domain expertise coupled with marketing sensibility can quickly produce powerful results. This type of simple collaboration is incredibly underrated and almost always overlooked.
A CASE WHERE GROWTH WAS INSTANT
Background
Not every project we take on fits our usual profile. In this case, we were referred to the owner of an interior design company who had been burned badly: she had spent over $10,000 with a marketing agency that delivered just one sale in 12 months. Hearing yet another story of a hard-working entrepreneur taken advantage of by smooth-talking sales execs struck a nerve with us.
This one felt personal. She was jaded, skeptical, and understandably hesitant about bringing in more marketing help. To rebuild trust, we promised two things:
We would slow down the process so she could clearly understand each step.
She would only pay for results that actually materialized.
The Audit
When we reviewed the account, the problem was immediately clear. The prior agency had been working frantically inside Google Ads without a coherent strategy—throwing money into campaigns without any foundational planning.
Our first move was to wipe the slate clean. We started fresh by sitting down with the owner to deeply understand her products, competition, target audiences, and the domain-specific language of her industry. That conversation gave us the clarity needed to design a precise, focused plan—a new foundation for sustainable growth.
The Results
The difference was night and day:
Prior Agency
Time: 12 months
Cost: $10,000+
Revenue Generated: $178
ROI: 1.4%
Since Hiring Us
Time: 1 month
Cost: $387
Revenue Generated: $35,566
ROI: 9,962%
Takeaway
What made the difference wasn’t a secret hack. It was stripping away the noise, building strategy before execution, and ensuring every dollar spent was tied directly to outcomes.
For the client, the impact wasn’t just financial—it restored her confidence in marketing and gave her business the foundation it needed to grow with clarity and control.
CASE STUDY BRIEFS
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Facebook Ads
Industry: Childrens Electronics
6-months after hire to 6-months before hire
Purchases: 394% Increase
Cost Per Purchase: 79% Decrease
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SEO
Industry: Tea
Time Frame: Mar. 1, 2018 - Mar. 1, 2019
Website Traffic: 54% Increase
Revenue from organic search: 97.7% Increase
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Social Media Growth
Industry: Automotive Engineering
Location: Modena, Italy
Time frame: 6 Months
Results: 11,500 New Followers
